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"Emeco planned a re-issue of an old chair from 1951, but we quickly agreed that
Emeco should create a version of ‘1951’ that retained Emeco's DNA, yet looked
forward, Gregg instinctively knows what is good for Emeco and we agreed that the
modernization of the original chair would be 100 % Classic Emeco - simple,
utilitarian and masculine. Lines and surfaces were discussed at length, as well
as the "Stance" of the new ‘1951’, which is a lot more dynamic than the
original. The design phase that followed was one of the most collaborative and
rewarding experiences of my life. I had dealt with similar issues designing
modern cars for the Mini and BMW brands, and I have incorporated these ideas.
‘1951’ is the first Emeco product that combines new materials for the seat and
back - technically molded ABS plastic, with classic aluminum construction. This
will allow customers to add color and simplifies manufacturing - reducing cost.
As in good car-design, these added functional elements create a clean, simple
and dynamic look that will appeal to costumers on an emotional level while
projecting strength."
- Adrian Van Hooydonk
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