111 NAVY® CHAIR
Article No. 111 NAVY CHAIR PERSIMMON (OR
Coca-Cola and Emeco collaborated to solve an environmental problem: Up-cycling consumer waste into a sustainable, timeless, classic chair. Made of 111 recycled PET bottles, the 111 Navy Chair is a story of innovation.
Price $ 295.00
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|Seat Height||SH: 18"|
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Emeco with Coca-Cola
In 2006, Coca-Cola approached Emeco to solve an environmental problem — taking recycled Coca-Cola bottles out of landfill and “upcycling” them into an iconic structural item, made to last. Emeco committed to the challenge with the new material, taking soft recycled PET plastic, originally intended for short-lived fabric and textiles, and build a tough, one-piece, scratch-resistant chair for heavy-duty use. “Although reengineering a core product was a significant investment for us, I was…Read More
2010 - Launch of 111 Navy Chair aka “Coke” Chair
Coca Cola first contacted Gregg in 2006 with the proposition that Emeco create a Coca Cola version of the Navy chair. Gregg’s first reaction was that Coca Cola was looking for a promotional piece and he wasn’t sure about participating. Coke reassured Gregg that they wanted to produce a useable lasting…Read More
The breakthrough for plastic came in the 1950s when it became cheap and easy to produce. The material saw great success with an exponential increase in production as it became a material used everywhere. As a result we are left with a growing abundance of plastic waste that can take an estimated 500-1000 years to fully break down. However, by using only recycled plastic, we take an inherently unsustainable material bound for the landfill and turn it into something smarter and better.
Polyethylene Terephthalate (PET) is one of the most common types of plastics, often used to create plastic fibers for textiles and bottles. If injection molded, like with our 111 Navy chair, a significant amount…Read More