Emeco + Coca-Cola
In 2006, Coca-Cola approached Emeco to solve an environmental problem — taking Coca-Cola bottles out of landfill and “upcycling” them into an iconic structural item, made to last.
Emeco committed to the challenge with the new material, taking soft recycled PET plastic, originally intended for short-lived fabric and textiles, and build a tough, one-piece, scratch-resistant chair for heavy-duty use. The development process required both determination and tenacity - and the help of experts at BASF. Finally, after 4 years of development, the chair was ready.
The 111 Navy - with the same iconic shape as the 1006 Navy chair but made of 111 recycled plastic bottles - was launched in 2010. “Although reengineering a core product was a significant investment for us, I was excited about the impact of using the rPET from millions of bottles each year. We’ve turned something many people throw away into something you want and keep for long, long time,” says Emeco's Gregg Buchbinder.
In the first five years since its launch, over 15 million bottles have been saved from landfills.