portrait of designer Adrian van Hooydonk of BMW Designworks

Adrian Van Hooydonk / BMW Designworks

”As in good car-design, the added functional elements create a clean, simple and dynamic look that appeal on an emotional level while projecting strength."

In 2003, we came across a long lost Emeco chair at a flea market. It had a simple, straightforward design and the year 1951 stamped on it. We decided it was time for a revival, and contacted Adrian van Hooydonk at BMW Designworks in Southern California. "We quickly agreed to create a version of ‘1951’ that retained Emeco's DNA, yet looked forward. The new chair would be 100 % Classic Emeco - simple, utilitarian and masculine, with a more dynamic "stance" than the original, remembers van Hooydonk.

‘1951’ was the first Emeco product that combined new materials for the seat and back with the classic aluminum construction. Launched in 2005, the seating collection features stacking chairs and stools in two heights.