How do companies achieve purpose beyond what they produce?

We recently hosted an event and panel discussion at Emeco House exploring different expressions of purpose together with Claire Salinda, Surfrider L.A.; Kathryn Francis, Little Village Films; Ryan Torres, Vaer Watches; and Gregg Buchbinder, Emeco.

Panel talk moderated by Jaye Buchbinder, Emeco with panelists Gregg Buchbinder, Emeco; Ryan Torres, Vaer; Claire Salinda, Surfrider L.A.; Kathryn Francis, Little Village Films.

Claire Salinda volunteers with Surfrider Los Angeles, the grassroot non-profit environmental organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches.

Celebrate your victories.

One of the many great things about Surfrider is how they celebrate their victories. Claire shared with us the importance of highlighting your achievements and wins, to help inspire others to take action and find purpose.

Kathryn Francis is a documentary director and producer with Little Village Films, deeply committed to using storytelling to amplify the urgency of the climate crisis and instigate action.

The power of storytelling.

A great example is the Patagonia film “The Monster in Our Closet”, which spotlights the fashion industry’s plastic problem. Kathryn shared how storytelling can help communicate complex issues, encourage industry change and legislation.

Ryan Torres is co-founder of Vaer watches. Founded in Venice, CA, in 2016 with the goal of building the perfect everyday wristwatch, Vaer is committed to Design, Durability and USA Craftsmanship.

Tread your own path.

Ryan knows that achieving your goals often requires going off the beaten track. Founded in an era dominated by fast-fashion and constant connectivity, Vaer has proved that there is still a place for simple, well-built, analog watches.

Vaer has also proved the value in championing US craftsmanship, a sustainable-growth business model and testing products to the extremes - not because the market demanded it, but because it’s what they believe is right. Ryan shared the challenges and opportunities that come with setting your own standard.

To me, purpose is about "What can I do to make sure future generations have the opportunity to enjoy this kind of place?"
-Gregg Buchbinder, Emeco Owner

Purpose panel discussion at Emeco House