“When I saw the 2006 “Super Normal” Exhibition at Axis Gallery in Tokyo that Jasper curated, I understood his design philosophy and began to see that Jasper’s design sensibility fit the Emeco values of timeless simplicity. As we worked together to create the 1 Inch and Alfi Collections, Jasper’s rigorous attention to every detail including materials, engineering, strength, comfort, finish, and color was astounding.” - Gregg Buchbinder, Emeco.
Both 1 Inch and Alfi reflects Emeco and Jasper Morrison’s common appreciation for the invisible qualities behind simplicity.
"I’m more and more interested in working towards designs which take part in everyday life as naturally as possible. The 1” chair, though far from spectacular, is intended to be an updated Emeco solution to a wide variety of situations where something strong and less flashy is required. The design of the chair seemed basic enough and we were not expecting much trouble in developing it, but we underestimated the complication of bending square aluminium tube in more than one plane simultaneously. It took Emeco several months of experimentation and it took us uncountable revisions to the drawing before we found the way to do it. It’s probably one of the most complicated chairs I’ve designed though it doesn’t look it." -Jasper Morrison.